Post Malone Is The First Musician To Be a Brand Ambassador For HyperX

The music and Esports collaborations keep coming. Last week, Drake became a co-owner of Esports company 100 Thieves; this week, HyperX announced that award-winning rapper Post Malone is the new brand ambassador for the gaming products company. This is a well deserved partnership for Post. The rapper has been an avid streamer and gamer for years; his game of choice being Call of Duty. Post even has his own channel on esports streaming website Twitch.

This is a massive move for not only HyperX but also directly benefits the entire esports and gaming world. Having an internationally known and chart-topping rapper, with over 13 million followers on Instagram, be a part of the 2019 HyperX marketing campaign will bring a new audience to the HyperX products. As a part of Post’s brand ambassadorship, he will be wearing HyperX gear while gaming and streaming, and HyperX branding will be integrated throughout his streaming. We will surely be seeing a growth in HyperX sales throughout 2019 because of this.

The collaboration between Post Malone and HyperX also forays far into Post’s music world. Arguably the most notable term of this partnership is HyperX’s involvement in Post Malone’s music festival in Dallas, Texas– Posty Fest. As the sponsor of the festival, HyperX branding will be all over the festival grounds. Fans can enter to win a pair of headsets signed by Post by using #HyperXPostyFest, take a photo with the Posty Fest mascot who wears a HyperX headset, or stop by the HyperX booth for free swag and to check out the new bluetooth Cloud MIX headsets for all your gaming, music listening, and chatting with friends needs.

The entertainment industry and the esports industry are quickly forming perfectly beneficial symbiotic relationships. From hosting gaming tents at music festivals, to rappers endorsing and streaming their favorite games on Twitch, to entertainers turned businessmen investing in esports companies, esports is quickly getting injected with a bit of the music industry’s energy and success in branded partnerships.

Catch Post Malone streaming on Twitch here: