’s Marketing-Focused Partnership Will Bring Fans Closer to the Celebrity Guests, Live Music Acts and Other Special Programming from Hockey Night in LA

Two-time Stanley Cup Champions, the LA Kings, partnered with, a dynamic entertainment lifestyle brand focused on engaging the attendee with the ultimate experience. The marketing-focused partnership, brokered by AEG Global Partnerships, designates as the presenting sponsor of “Hockey Night in LA,” a special weekend broadcast series in conjunction with FOX Sports West that features celebrity guests, live music and custom programming.

This partnership expands’s presence to the West Coast and into the Los Angeles market for the first time. As part of the agreement, captures, creates and curates content from Hockey Night in LA for its audiences and distributes it on the website for fans to experience from the comfort of their own homes.

“Partnering with for Hockey Night in LA made perfect sense,” said Josh Veilleux, senior vice president, AEG Global Partnerships. “It gives us the opportunity to wow our fans and turn Saturday LA Kings hockey games into something extra special alongside a dedicated partner that shares our values.”

Hockey Night in LA is a series of broadcasts and activations that take place at STAPLES Center during select Saturday LA Kings home games. Hockey fans are invited to attend outdoor fan fests featuring popular live music acts, witness celebrity guest-of-honor appearances, and enjoy the LA Kings live pregame show, featuring contests and debates. Previous celebrity guests have included Eric Stonestreet, Jeff Garlin, Michael Vartan, Retta, Kevin Ryder, Andy Lassner, Thomas Middleditch, Willie O’Ree, and Snoop Dogg.

“Like the LA Kings, is passionate about the fan experience so we welcomed the opportunity to join the roster of sponsors for Hockey Night in LA,” said Stephanie Ramirez, creative director. “We’re proud to support the LA Kings in giving fans the ultimate experience and making weekend hockey games at the STAPLES Center the place to be.”

Coverage from Hockey Night in LA presented by is available at will continue to create custom content and be the presenting sponsor of Hockey Night in LA through the end of the 2018-2019 NHL season. Join the LA Kings and this Saturday, March 16, for a special matinee edition at 1 p.m. PT, featuring celebrity guest Haley Joel Osment. The final Hockey Night in LA games for this season will take place on:

  • March 23, 2019 vs. Anaheim Ducks – 7:30 p.m. PT
  • March 30, 2019 vs. Chicago Blackhawks – 7:30 p.m. PT
  • April 6, 2019 vs. Vegas Golden Knights – 7:30 p.m. PT

For more information on Hockey Night in LA visit

About AEG

Headquartered in Los Angeles, California, AEG is the world’s leading sports and live entertainment company. With offices on five continents, AEG operates in the following business segments: AEG Facilities, which is affiliated with or owns, manages or consults with more than 200 preeminent arenas, stadiums, theaters, clubs and convention centers around the world including The O2 Arena, the Sprint Center and the Mercedes-Benz Arenas; AEG Presents, which is dedicated to all aspects of live contemporary music performances, including producing and promoting global and regional concert tours, music and special events and world-renowned festivals; AEG Real Estate, which develops world-class venues, as well as major sports and entertainment districts like STAPLES Center and L.A. LIVE; AEG Sports, which is the world’s largest operator of sports franchises and high-profile sporting events; and AEG Global Partnerships, which oversees worldwide sales and servicing of sponsorships including naming rights, premium seating and other strategic partnerships. Through its worldwide network of venues, portfolio of powerful sports and music brands and its integrated entertainment districts, AEG entertains more than 100 million guests annually. More information about AEG can be found at

About is a dynamic entertainment lifestyle brand focused on engaging the attendee with the ultimate experience. Our team has an extensive track record in successfully connecting industry giants with market-leading sponsors in sports, esports, music and entertainment to activate, manage and promote attendee-focused experience solutions. We activate events with mass appeal at arenas, music festivals and sports tournaments. We manage promotions and social commerce through our strategic affiliations with Amazon, iTunes, HyperX, Microsoft and many major sporting associations and leagues. We publish an online lifestyle magazine that offers an inside look at what’s popular in music, sports, esports and entertainment. Through our collaborative work, is passionate about the live experience and devoted to the attendee.

Media Contacts

Carling Farley

Beck Media & Marketing for AEG Global Partnerships



Cathy DeRonne