One Night In Brooklyn: Music For A Cause

Tidal's Annual Concert: Icons, Superstars, and Philanthropy All Under One Roof

On October 23 for one night and one night only, the upper echelons in the world of music and hip-hop come together for a cause; Tidal x Brooklyn, the annual philanthropic concert hosted by the streaming platform Tidal. The historic night in which Tidal supports and raises money for a philanthropic endeavor or movement for social change takes place at the Barclays Center in Brooklyn. The last three concerts raised over ten million dollars for disaster relief and recovery, social injustice, and education causes. This year, all net ticket proceeds will go towards four non-profit organizations fighting to reform the criminal justice system; Cut50, Equal Justice Initiative, Innocence Project, and REFORM.

Major musical acts are coming in hot for the fourth year of the benefit concert. Lil Wayne, Ms. Lauryn Hill, Nick Jonas, Anderson Paak, Teyana Taylor (and many more) will grace the stage to help the nation rally for change in the criminal justice system. Superstars in the music world won’t be the only icons showing up in support of the cause. Senator Cory Booker is set to take the stage and popular radio show icon, Angie Martinez of Power 105.1, will MC and host the night.  

Award winning director Ava DuVernay will be joined by CNN anchor Van Jones to honor and celebrate a trailblazer of the black power movement. Exactly fifty years ago, Tommie Smith raised his fist in protest against global racism –becoming one the of the most powerful and realist image in sporting history– while on the podium for winning gold in a track event at the 1968 Olympics.

Tickets start at twenty dollars and can be purchased through Tidal.com or Ticketmaster. Tidal is also encouraging both attendants and viewers streaming from home on their Tidal platform to send in donations which will go to the four non-profits of the night.


Trend Watch: Girl Gamers

Esports Experts Talk Girl Gamers

According to a recent study, half of the women in the U.S. say they’ve played video games. But only 6% call themselves gamers. With the boom in esports, there’s no doubt female gamers are on the rise. There’s a big shift coming for both girls and women in esports. So big that the Esports Business Summit in Las Vegas invited a panel of experts to explore the trends and opportunities to encourage female gamers.

“Esports connects with kids at an early age—but we have to ensure the percentage of girls that are excited about gaming when they’re young stick with it,” said Ann Hand, Chairman and CEO of Super League Gaming.  Hand said bringing together males and females to play will foster diversity in the esports ecosystem.

Hand shared her insights as a member of the panel, Girl Gamers:  Shifting the Meta, during the industry’s largest business networking event. Moderated by Dave Smith, Managing Director, Metta Sport, the panel featured Hand along with Eric Guthoff, Partner, Grace Blue; Michele Morrow, Host/Producer; Susie Kim, General Manager, London Spitfire; and Amanda Sanyal, Director of Digital Marketing, Logitech.

The panel challenged leagues, tournaments and game publishers to find more ways to inspire girls and women to be an active part of esports—alongside their male competitors. Especially because winning in esports has absolutely nothing to do with physicality. To be victorious in gaming demands spot-on decision-making, strategy and reaction and practice.

Kim, who manages the Overwatch League champion team and has been at the forefront of the evolution of esports, said, “Gaming is for everyone—you can be a professional gamer if you want to,” said Kim.

But Kim was quick to point out something that is often overlooked. “We can’t stop at cultivating women to be pro gamers, we need people in broader roles across the gaming industry. This is a thriving industry with so many roles for women. And this thriving industry is growing,” said Kim. She should know. Of the 14 professional esports teams operated by London Spitfire’s parent company Cloud9, a whopping 12 teams are managed and operated by women.

It’s the ever-present challenge to bolster females that goes well beyond esports. The onslaught of technology and robotics across a wider variety of industries make employees with gaming skills invaluable. “There are more male nurses today because males are quite simply more comfortable with a joy stick,” said Hand. “If we get girls playing together with boys when they’re young, there’s no reason we can’t encourage girls to continue gaming.”

Guthoff discussed the importance of learning from other industries—especially traisitional sports—what’s worked and what’s backfired with women. “Esports offers so much opportunity to encourage girls and women,” said Guthoff, who considers the “three P’s”—parents, partnerships and purpose—a game-changer for females in esports. “We have to educate parents, partner with organizations that encourage girls and women, and make sure we always have a purpose.”


Close Up: @Mattstergamer

An Interview With Matt: The Master Madden Gamer

Close-Up on Pro Gamer Matthew “Mattstergamer” Lee

Mattstergamer is his name. Madden is his game. “I really don’t mind if someone mistakes Mattstergamer for ‘master gamer’—because I am the Master of Gaming,” laughs Matthew Lee about the handle he coined as an eight-year-old PlayStation 3 enthusiast. His gaming name is a play on words, but the meaning behind it is no joke. Now 20, Lee has turned his hobby into a thriving career as a top-ranked Madden NFL gamer.

Lee represents a new crop of professional athletes—young, skilled gamers whose dedication and talent turn them into champions in the world of esports. On the eve of the Esports Business Summit in Las Vegas, Attendee.com caught up with the charismatic Lee and his father, Aaron—a South Florida marketing agency owner who doubles as his manager—at our private event inside Esports Arena Las Vegas.

AC:  How did you go from playing video games as a kid to becoming a professional gamer?

ML:  Practice. Gaming is about strategy. There’s a lot of planning that goes into it. That’s where the real work is. And that’s what makes me better. It all takes time…a lot of time! I spend four to five hours a day playing. But another four to six hours practicing.

AC:  That’s dedication! But do you ever get tired of it?

ML:  I love what I do. So there’s no reason to ever stop playing. I’ve felt that way for as long as I can remember. And I started playing when I was three—(Aaron jumps in)

AL:  —You know, as parents, it was hard to figure out where to draw the line on Matt’s gaming, especially during high school. We knew he was talented, but there are a lot of talented young gamers out there. At the end of his senior year, Matt placed number 62 in his first tournament. We thought that was pretty good. Then a few months later, as a freshman in college, Madden NFL 18 came out and Matt hit the number one spot on the leaderboards—and stayed there for six weeks! (Matthew’s mother) Lisa and I knew it wasn’t just luck. Matt had skills. So we made the decision to head down a different path.

AC:  That’s impressive. Number one at the same time you started college?

ML:  Yeah, it was a lot! Especially with homework and getting used to being away. So when we decided I would go pro, I transferred from my college to doing school online.

AL:  Matt will get his bachelor’s degree. We think it’s a must for his future in esports. We’re fortunate to have great support from our family friend that’s a teacher to help him along the way—and Matt knows he has to stay accountable. Right, Matt? (Aaron and Matt laugh)

AC:  With so much to manage, what motivates you to keep going?

ML: Winning! It is a lot of hard work. But I’m willing to do it because it feels so good when it pays off.

AL:  Plus Matt’s got the best shoe game in the family, so he’s really motivated to keep winning!

AC:  You traveled to Las Vegas for the Esports Business Summit, so what does that mean for your routine?

ML:  I’m waiting for the Madden NFL 19 update, so it’s an ideal time to break away from my normal practicing and playing. I’ll take a few days off, practice a little on my phone and keep in touch with other pros. Every update plays a little different, so when it’s done, I’m the one that tests it and figures out the best ways to play.

AC:  Why Madden?

ML: I actually got into Madden to leapfrog to something else. Now I have options and I’m building my skills. For example, Madden makes it a necessity to do YouTube, so I’m doing a lot more there. And to get better, I’ve been working with a voice coach. It’s made a big difference for me in the past six months.

AC: What do you want people to know about being a professional gamer?

ML: We’re serious about our careers in gaming. I don’t think many people realize just how serious. It helps that the esports industry is starting to realize that the players should be featured as much as the games. Esports provides a reliable source of income for professional gamers. The advancements that we’ve made in professional gaming are passing on to the next generation. And it’s going to keep getting bigger and better.

By: Cathy DeRonne

Follow Matt on Twitch here: https://www.twitch.tv/mattstergamer

And on Twitter here: https://twitter.com/Mattstergamer 


NJ Devils Fortnite Competition

Take A Look: Fortnite Tournament Photo Gallery

Missed out on coming to our Fortnite Tournament last weekend at Anchor Golf Center in Whippany, NJ? Check out some of the behind the scenes photos below of the attendee.com x NJ Devils Tournament. Top ten players were given Xbox gift cards. The first fifty people to sign up and play in the Fortnite Tournament were given tickets to the NJ Devils vs. Rangers preseason game on September, 17. Keep your eyes peeled on Attendee.com for future events in your area!


Behind The Scenes Video: Fortnite Tournament

Check out the recap video below to get an inside look at the Attendee Sports x PGA Fortnite Tournament held at The Northern Trust in August. Close to 400 people signed up and played in the first ever Fortnite Tournament hosted at a PGA Tournament!


Sit and Sip

An Inside Look At The Lounges At North Coast Festival

Music festivals call for walking miles a day and standing in the sun. There was no question about that this past weekend, from hot performers to hot weather, North Coast was literally on fire.  Partnering with Monaco Cocktail, Johnnie Walker and non-alcoholic beverage vendors, multiple luxe drink lounges were set up around the North Coast Festival grounds.

Monaco Cocktail drew festival goers (aged 21 and over, of course) by offering them free samples of their pre-mixed cocktails at their comfortable lounge filled with shade and large couches to cool off. The tropical oasis-like setting fit in perfectly with their Vodka flavors like Mango Peach, Citrus Rush and Tequila Lime Crush. Don’t be fooled as these cocktails may taste like your average fizzy drink, but each cocktail can holds two shots of alcohol.   

The tall, green hedges boasting the Monaco name in red offered guests extra shade and the perfect backdrop for the right instagram picture (#DrinkMonaco).

Alongside Monaco, the Johnnie Walker lounge had a similar feel — escape the heat and have a drink. Equipped with white brick walls and a neon sign reading “Weekends Are For Whisky” this lounge surely brought in the crowds.

The lounge was offering free Johnnie Walker and Soda drinks to the 21 and over coasties all weekend. Making it one of the busiest vendors at North Coast.  People were able to sit, sip and watch their favorite artists perform on the main stage.  Artists such as, Ric Wilson, The Midnight, Jamiroquai, and Moon Taxi.

As for those who don’t indulge in alcohol, Brew Dr. Kombucha was set up to save the day.  The tent gave people a sense of relaxation and holistic vibes this past weekend as they shared samples of their product. Their new release, kombucha in a can, was front and center giving ‘bucha-lovers’ a chance to try refreshing flavors such as Mint Lemonade, Ginger Tumeric, Clear Mind (rosemary, mint, sage and green tea), and LOVE (Jasmine and lavender).  Dr. Brew is 100% organic and deliciously refreshing.

Whichever way the music lovers at North Coast chose to refuel, each tent gave coasties the ultimate experience of leisure and comfort while enjoying the love of music.

http://www.monacococktail.com/

https://www.brewdrkombucha.com/

https://www.johnniewalker.com/en-us/

By: Amanda Beck

Photos: @ClarkstCollective


Attendee Live x Prysm

Attendee.com Hosts Official North Coast Festival After Party at Prysm Night Club

Artists shut down the Attendee.com stage throughout the weekend at North Coast Festival. But, the show didn’t stop when the North Coast gates closed. Attendee.com hosted the official North Coast Festival after party at Chicago nightclub Prysm all three nights this past Labor Day Weekend. Headliners from the festival lit up the Prysm stage and performed their best hits in front of the Attendee.com name.

Axwell /\ Ingrosso were set to headline North Coast on Friday night before the rain storm closed the event early, but they came to Prysm with their best beats saved. JuiceWrld followed on Saturday night, with Yellowclaw closing out the after parties (and the summer) on Sunday night.

Check out the energetic photos from Prysm below!