Where Music and Esports Meet—Attendee.com Leads Entertainment’s Booming Ecosystem

Competitive video gaming is nothing new, but its surge in popularity is taking the world by storm. Now the fastest growing spectator sport, esports will cross the billion-dollar threshold in 2019 with a global audience expected to reach 380 million online viewers.

With an unprecedented diverse and far-reaching audience, it’s no wonder music plays a starring role in the rise of esports. From the video games themselves to live tournaments infused with Olympics-style grandeur, music and esports have created a cultural phenomenon that has spawned a booming entertainment ecosystem.

A recent Forbes article explored the intersection of music and esports with an in-depth look at the big business that’s building momentum across live and digital experiences. The article ran the same week Drake and Scooter Braun announced their investment in 100 Thieves and HyperX named Post Malone brand ambassador.

While more and more brands, media, producers, marketers and investors are flocking to the music and esports ecosystem, entertainment lifestyle ticketing brand Attendee.com has remained a frontrunner for the entertainment merger that’s redefining the attendee experience.

“Music has always been a vital part of the video gaming experience that gamers enjoy and have come to expect, but as esports grows and extends its influence, more and more music lovers are embracing gaming along with their favorite music,” said Attendee.com partner Mark Zanders. “We’re seeing a growing number of attendees that purchase tickets to see their favorite artists in concert are gaming—and eager to explore the world of esports. That’s why it’s always been essential for Attendee.com to provide total access to what attendees now consider the ultimate experience—music and esports.”

Take gaming’s rise at music festivals. For attendees, watching celebrity gamers play video games is turning out to be just as exciting as seeing their favorite artists. SXSW Gaming is now a major draw for the world’s leading cultural conference, while Hyperplay by Riot Games and MTV is leading a new crop of festivals dedicated entirely to music and esports.

As entertainment producers, Zanders’ Attendee.com team experienced gaming’s impact on live music at Lollapalooza’s first-ever Gaming Lounge. The exclusive-vibe at the festival’s new backstage area was packed with music lovers and gaming fans watching celebrity gamer Ninja take on artists and special guests throughout the four-day music festival. According to Zanders, Attendee.com team plans to introduce gaming to Chicago’s North Coast Music Festival and is eyeing concerts in the Attendee.com line-up ripe for adding gaming to the mix.

So why is music and esports such big business? Because it’s mutually beneficial. Music gains from esports unprecedented reach through streaming to hundreds of millions of attendees through online platforms like Twitch and YouTube. The FIFA eWorld Cup 2018 Grand Finale in London generated more than 29 million views—a 400% increase in viewership from 2017—and engaged more than 20 million players from 60 different countries. And that’s just one esports tournament.

Beyond streaming, esports relies on music to bolster the experience at live events and tournaments. While the online audience is massive, esports fans are filling stadiums and major concert venues to watch gamers compete for million-dollar championships. Music serves as the backdrop for esports events—and artists take centerstage as an opening act, halftime headliner and finale for tournaments, some on par with the largest concerts and sporting events in the world. In 2017, the Intel Extreme Masters World Championship finals in Katowice, Poland drew a whopping 173,000 live attendees—about 100,000 more than the Super Bowl the same year.

In the U.S., venues known for concerts like Madison Square Garden and Staples Center in Los Angeles draw tens of thousands of attendees at a time for esports tournaments with accompanying musical performances. Taking a cue from China and Europe, the U.S. is now home to several esports venues, including the newest Esports Stadium Arlington in Texas, now the largest at 100,000 square feet, and the state-of-the-art Esports Arena Las Vegas at Luxor Hotel—all designed to deliver the ultimate attendee experience.

While the intersection of music and esports is bustling, the Forbes article points out that brands and artists approaching solely to benefit from the hype should just keep moving. Authenticity is an integral part of music and esports. Music lovers have discerning tastes, but the entire esports industry grew out of a community—a community of dedicated gamers that remain passionate about gaming and the experiences that gaming creates.

Zanders says Attendee.com recognizes the distinction and appreciates that authenticity is at the core where music and esports meet. “It’s exciting to be part of the music and esports ecosystem because it’s constantly changing and always challenging us to stay true to what we believe in—giving every attendee access to the ultimate experience for those unforgettable moments that last forever.”

Attendee.com is a dynamic entertainment lifestyle brand focused on engaging the attendee with the ultimate experience. We activate esports events and music festivals. We manage ticketing and ecommerce through official affiliations with Ticketmaster, Amazon and iTunes.We curate an online lifestyle magazine that offers a virtual backstage pass and inside look at the latest in the music and sports scene. Our dynamic team has an extensive track record in successfully connecting industry giants with market-leading sponsors in sports and entertainment to cultivate attendee-focused experience solutions. From virtual to VIP and from the concert stage to the gaming arena, Attendee.com delivers immersive experiences that ignite the attendee.


Press Play: If James Brown was a Rapper

Attendee Live with Ric Wilson

It was a beautiful summer Saturday in Chicago—the second day of the North Coast Music Festival was well underway. The team was excited for Saturday’s line-up, which included DJ Snake, Cashmere Cat, Madeintyo and RL Grime, just to name a few. A charismatic artist quickly caught the attention of many festival-goers and especially ours. He was captivating and drew the early afternoon crowd toward the stage with his melodic sound of funk and rap intertwined with powerful and thought provoking lyrics. Attendee.com and many of the North Coast festival-goers had discovered Ric Wilson.

Wilson brought a flair and presence to the stage, styled in retro bright yellow tracksuit pants, a yellow dice-patterned shirt, a glowing smile, an endless amount of stamina and energy. Wilson had quickly engaged the crowd as he confidently rhymed his verses and moved like he owned the stage. As the feel-good vibes intensified, and the trumpeter played louder, the young, energetic artist jumped off the stage and asked the crowd to join him in a soul-train line, in which we all did without hesitation. The moment felt so right and it was an incredible reminder of how dancing and great music really epitomizes happiness. Shining through his performance, Ric Wilson set the tone for an unforgettable day!  It was as if the Saturday afternoon slot was meant just for him.

“I think what motivates me the most with my audience is winning people over. Seeing someone who’s not smiling and then you see them crack a slight smile. They might feel uncomfortable, but that’s okay, because I’m uncomfortable too. I’m on stage in front of a bunch of people. So then I crack a smile and they crack a smile and it’s like, ‘Oh we in this together!’  That’s the most exciting thing”

Just 22 years old, Wilson’s resume by far supersedes his age. Born and raised on Chicago’s Southside, Wilson enjoyed music growing up, but never thought it would become his career. Early on he developed a passion for social justice and transferred to the Chicago Freedom School when he was 16 years old. During this time at CFS, Wilson’s dedication to leading change earned him a spot on the youth delegation of We Charge Genocide tasked with delivering a report to the UN on police violence in Switzerland. While part of the delegation, Wilson stumbled into a life-changing opportunity that would catapult him into the world of music. His political voice gave him a voice in music. A voice that is powerful and authentic.

His most recent EP, BANBA (Black Art Not Bad Art), dropped in May and has nearly 900,000 Spotify plays.  His most recent video under his acclaimed EP, “Sinner (ft. Kweku Collins, Rane Raps & Nick Kosma),” was released in September and has over 635,000 plays.  Wilson is back in the studio working on his debut album set for release next spring.

As if he didn’t already have his hands full with his music, Wilson has also just solidified a partnership deal with national shoe brand, Journeys.  He was chosen to become a Journey Influencer and will star in the brand’s holiday campaign ad, Create Your Joy.  Wilson’s song Soul Bounce from his first EP will be featured in the commercial. It looks as though we weren’t  the only one impressed by Wilson’s taste in fashion. Wilson’s meteoric climb to fame is nothing short of spectacular and we couldn’t wait to meet the magnetic performer. It is no surprise why Attendee.com Pressed Play on Ric Wilson.   

AC: How did you get your start in music?

RW: The Chicago Freedom School is down the street from the Harold Washington Library where the youth organization, YCA is located. They have an open mic every Wednesday. I remember walking past it on my way to the train station one day. I just walked in and that’s how everything got started. I met all the folks you hear about now like, the ‘Chances’ [Chance The Rapper], the ‘Noname’s’ [Noname], the ‘Saba’s’ [Saba]. All those folks were in the open mic. I didn’t get called the first couple times so I would actually start a cipher outside and that’s how I was able show people my rap skills. But, this was all just fun to me at first because at the time, I was busy running cross country in high school and I was really good at it. I ended up receiving a scholarship and doing cross country for a year in high school until I lost my scholarship for oversleeping and missing a track meet.

AC:  Wow, you lost your scholarship for missing one track meet?

RW: It was bad! (Laughs)

AC: How did you end up shifting your focus from cross country to music and activism?

RW: My mentor at the time was organizing a protest against a juvenile detention center here in Chicago and she asked me to help emcee that protest. That ultimately led me from one thing to another, emceeing protests and rallies. Then, she asked me to join a delegation at the Chicago Freedom School and go to the United Nations to present a shadow report in Geneva. Being part of that delegation and announcing it when we announced it in 2014 was right after Mike Brown got killed.  It sparked a whole new thing, a whole new movement, damn near a whole new generation where people are speaking out on social media platforms to talk about the social injustices around them. After the trip, the activism community merged with the artist community and that’s when my career started. It was around 2015. So I’ve only been rapping, doing music and being a full-time entrepreneur for three years.

AC:  What a phenomenal opportunity and platform. You mention social media, you’re quite vocal on social media about your thoughts on hot-button political issues. In your song Split you say, “Victim of tweetin’ but not readin’ enough.” How do you feel about social media, especially its role in influencing politics and becoming a source of news in its own right?

RW: I like social media. Sometimes I need a break, sometimes it’s too much but, it’s definitely the best alternative going on Twitter to find out what the news is today.  I’m kind of in this mode right now where I’m focused in making my album so I’m always missing or catching up with stuff. So with the line I say, “Victim of tweetin’ but not readin’ enough,” means that sometimes people can be on Twitter too much and they’re just tweeting things just to tweet.  People just need to read a little more so they can get a base of what they are actually tweeting about. Because, sometimes that stuff are fallacies and they’re sometimes a lot of fallacies in people’s own lives.

AC: Right, just keeping it real. It’s been a busy three years! Let’s talk about your musical style. It’s so unique. How would you describe it?

RW: When people ask me that question I like to say it’s kind of like James Brown rapping.

AC: Absolutely! So you’re a James Brown disciple.

RW: As far as live shows go, James Brown—he’s my favorite live performer ever. I think he might be the greatest live performer, but that’s up for debate (laughs).

AC: Growing up in a city like Chicago that is known for its rich musical scene, who are some of your other influences?

RW: Music and activism wise—Nina Simone. Sonically wise—Missy Elliot.  Ciara’s first album, Goodies, I listen to a lot. Tupac also influences me. The way his energy and purpose was originally used influences me.  I like Prince’s performances. I like Jim Morrison and The Doors performances, too, they’ve actually inspired me a lot.

AC: I know art also plays a big role in your life. The artwork in BANBA reflects that inspiration. How did you come up with the concept?   

RW:  [Jean-Michel] Basquiat inspired the cover art and the whole idea of the project. That’s why if you listen to the project, there are a lot of abstract sounds. I wanted to make my project sound like a Basquiat painting, whatever that looks like to you. Meaning, black, obscure, abstract and sporadic. BANBA was inspired by “Jean-Michel Basquiat: The Radiant Child” documentary. What kind of killed him was the fact that he was tired of folks calling his art primitive.  His art was the only thing he had so trying to downgrade it to something that was inhumane just kind of took him out. That’s why Black Art not Bad Art is owed to him and that’s where that came from. The pictures on the cover are from Julian Gilliam—who also goes by LOGIK. And, the project before BANBA, [Soul Bounce], was inspired by disco documentaries and the quote-on-quote underground disco before it was gentrified.

AC: How does your audience motivate your music?

RW: I think what motivates me the most with my audience is winning people over. Seeing someone who’s not smiling and then you see them crack a slight smile. They might feel uncomfortable, but that’s okay, because I’m uncomfortable too. I’m on stage in front of a bunch of people. So then I crack a smile and they crack a smile and it’s like, ‘Oh we in this together!’  That’s the most exciting thing. When I’m making music now, I’m always thinking as I work through my verses, how do I receive it? And how would someone else receive this line? It is something I go back and forth on a lot, especially when I’m writing and thinking about the words I’m using.

AC: What’s your favorite song off BANBA?

RW: My favorite song off my EP is Love Away … or Kiddie Cocktail.  I like both of those songs.

AC: Is it because you enjoyed recording those songs? Or, is it something deeper that draws you to those specific records?

RW: I like Love Away because I remember recording it and my voice sounded so different because I was trying to sing a little. I had these heavy stacks, and it inspired me to continue to use my voice. With Kiddie Cocktail it starts with me on the keys. I kind of came up with the horn lines and had my friend add the violin. It was my first big production; I felt like Quincy Jones and shit! I did a lot of arranging to that song.

AC: Gotta agree. You are definitely singing in Love Away. So we want to know, with everything that’s going on in your life, what’s next for Ric Wilson?

RW: Right now I’m working on my debut album.

AC: Congratulations! What’s that sound like?

RW: It will be fun, pretty uptempo and sound very mega. I’m hoping for it to be sporadic and not too straightforward. I want it to sound like a mixture between Ciara’s One, Two Step and Sylvester the disco queen. Other songs I would want them to sound like a mixture of The Beatles and Michael Jackson.

AC:  That sounds like an incredible album already. If there’s anyone that can create music like that, it’s definitely you. We look forward to hearing your debut album next year and excited for the success coming your way.

RW: Thank you so much!

To stream Ric Wilson’s latest Ep, BANBA, on spotify click here.

Interview by: Stephanie Ramirez, Content Director at Attendee.com


Spotlight: Child's Play Charity

Gaming industry charity has one rule: Play Games, Feel Better

Like any competitive sports, the gaming industry has its heroes. And the founders of the game industry charity Child’s Play are at the top of heap.

In 2003, Mike Krahulik and Jerry Holkins of the online comic strip Penny Arcade, responded the media’s negative portrayal of gamers by calling for the gaming community to donate to Seattle Children’s Hospital during the holiday season. The response was overwhelming. Within weeks, Krahulik and Holkins had a garage full of toys, games, and gifts to brighten the holidays for many sick kids.

Since then, Child’s Play has raised tens of millions of dollars in the gaming community and led hundreds of community fundraisers, while remaining dedicated to improving the lives of countless children with toys and games at hospitals, therapy centers and domestic violence shelters.

The Child’s Play team was present at the Esports Business Summit in Las Vegas, where industry experts learned even more about the work it does to drive positivity across the esports community and around the world.

From childsplaycharity.org

“For the children who are in hospitals, games are one of the only ways to escape. Games help them forget, even if for a moment, that they are sick and stuck in a hospital. Games provide a distraction when blood needs to be drawn, or when various other procedures need to be been performed. Games, in this environment, are a tool to aid the Child Life staff in helping the children feel more comfortable, to feel better. `Play Games, Feel Better.’ Who knew such a simple statement could mean so much to so many.”

By: Cathy DeRonne

To Learn More About Child’s Play Visit: http://childsplaycharity.org


Trend Watch: Top of the Gaming Pyramid

There’s a Culture Around Esports. It’s not Just Big Business.

When it comes to the esports industry, experts agree it’s still early in the game. First inning early. As the connective tissue continues to form across the esports ecosystem, top executives and thought leaders sat down to discuss the emerging trends and challenges shaping the industry in a dynamic panel discussion featured at the Esports Business Summit in Las Vegas.

“It’s a wide-open ecosystem and the landscape is still evolving,” said Yvette Martinez-Rea, CEO and Managing Director of ESL North America. “What’s right for one game is not right for all games. If we’ve learned anything it’s that there isn’t one model that will be the single model for esports going forward.”

Martinez-Rea joined Craig Berry, Executive Vice President/Chief Content Officer, Turner Sports; Todd Harris, co-founder & COO, Hi-Rez Studios; Brent Koning, Commissioner, Electronic Arts; and Pete Vlastelica, CEO of Esports Leagues, Activision Blizzard on the panel moderated by esports host/producer Michele Morrow.

With the average ages of football fans in their fifties, baseball fans in their sixties, and the growing esports fan base in their twenties, broadcasters are investing in digital native content to reach younger audiences.

“We need to inspire fandom,” said Vlastelica. “Creating esports fans so excited to play and watch is important—and the challenge is engaging core audiences of gamers with new ones.”

With its position at the top of the gaming pyramid, esports offers unprecedented aspirational opportunities. The panelists agreed sharing human interest stories, much like traditional sports, is vital.

“There’s a culture around esports. It’s not just big business,” said Harris. “There are great stories about the players because they can go from ‘zero to hero’—anyone can be a player and end up a champion.”

Martinez-Rea reiterated the importance of sharing stories about female gamers. “We also need more content about women who play,” she said, “then an 11-year-old girl sees it’s okay to play games like her brother.”

What came across loud and clear is that collaboration is key to continue building momentum in esports. Berry said, “We need to put the community close to the action with dynamic, authentic experiences. The more we find our way through esports, the more we need to continue to work together.”

By: Cathy DeRonne


Esports Tempest Award Winners Announced

NEW YORK, October 10, 2018 — Winners of the inaugural Esports Tempest Awards were announced Tuesday, October 2, live on stage at Esports Arena Las Vegas.

Sponsored by Attendee.com, the awards gala brought together the best and brightest in esports to recognize 19 winners, 12 ‘Watch List’ honorees and Tempest Hall of Fame inductees, Kevin Lin, co-founder of Twitch, and Hector Rodriguez, founder of OpTic Gaming.

“It was an exciting night and an unforgettable moment for the entire esports community,” said George Schneider, Attendee.com Esports CEO. “It’s so important to recognize the talented innovators that are revolutionizing the attendee experience in ways we never thought possible. Their leadership in the esports ecosystem has changed the game throughout sports and entertainment.”

The Tempest Awards represent North America’s top honors for brands, teams, leagues, players and businesses. From new tournaments and brand activations to gaming venues and rising stars, categories cover every segment of the rapidly expanding esports industry.
The awards program was showcased across digital channels to more than 300,000 key esports and marketing executives as part of the Esports Business Summit—the industry’s top business networking event.

View the complete list of Tempest Award Winners and Honorees and visit Attendee.com for highlights from this landmark industry event.

******************************************************************************

Winners by Category:
Best Social Experience
Infinite Esports & Entertainment for Houston Outlaws – Band Together

Best Brand Activation
ESL for ESL and Mercedes-Benz

Best License & Merchandising Activation Red Bull for Red Bull Conquest

Brand of the Year Dell/Alienware

Best Tech
ELEAGUE for Player Eye-Tracking for ELEAGUE's Counter-Strike: Global Offensive & Street Fighter Five

Best New Event Stream
Major League Soccer for eMLS All-Star Challenge Presented by Wells Fargo

Esports-themed Program (non-competitive)
ELEAGUE for ELEAGUE The Challenger: Street Fighter Five

Best TV Broadcast
ESPN and Blizzard for Overwatch League Grand Finals

New Game of the Year
Epic Games for Fortnite: Battle Royale

Venue of the Year
Allied Esports for Esports Arena Las Vegas

Streamer of the Year Tyler "Ninja" Blevins

New Esports Competition – Single Tournament FIFA eWorld Cup Grand Final 2018

New Esports Competition – Season or Series Blizzard Entertainment for Overwatch League

Esports Competition - Single Tournament or Event ELEAGUE for The E-League Major Boston

Esports Competition – Season or Series
Riot Games for League of Legends Championship Series

Ambassador Award for On-Air Personality of the Year Blizzard Entertainment's Chris Puckett

Executive of the Year
Nate Nanzer from Blizzard Entertainment

Outstanding Collegiate Esports Team or Program The University of California Irvine

Esports Team Organization of the Year Team Liquid

Tempest `Watch List’ Honorees:

Jinhee Ahn Kim – UTU Ltd.
Julian Castro – Obey Alliance
Robert Del Papa – Tempo Storm
Kristen Salvatore – Twitch
Markel Lee – Infinite Esports & Entertainment Mike LaBelle – New York Red Bulls
Kalie Moore – The Story Mob
Nicola Piggott – The Story Mob
Anna Rozwandowicz – The Story Mob
Siefe – Turtle Beach
Jonathan Spector – Blizzard Entertainment Zorine Te - Player 2

Download the full release here.

Attendee.com is a dynamic entertainment lifestyle brand focused on engaging the attendee with
the ultimate experience. We activate esports events and music festivals. We manage ticketing and ecommerce through official affiliations with Ticketmaster, Amazon and iTunes. We curate an online lifestyle magazine that offers a virtual backstage pass and inside look at the latest music and sports.
Our team has an extensive track record in successfully connecting industry giants with market-leading sponsors in sports and entertainment to cultivate attendee-focused experience solutions. From virtual to VIP and from the concert stage to the gaming arena, Attendee.com delivers immersive experiences that ignite the attendee.


The Future of Esports

Esports Business Summit Las Vegas is a Win-Win for Attendee.com and the Future of Esports

When it comes to the esports industry, growing is an understatement. Esports is exploding. On track to blow past the billion-dollar threshold next year, esports is more than big business. “Esports is entirely reshaping the attendee experience in ways we never thought possible—it’s reinventing sports and entertainment,” said Attendee.com Esports CEO George Schneider during the Esports Business Summit in Las Vegas.

Schneider and our Attendee.com team were on the road in the place known for traditional gaming. And our time in Las Vegas had nothing to do with blackjack or slot machines. As a sponsor of the Esports Business Summit, Attendee.com joined other movers and shakers from across the vast esports industry for three days of networking to discover ways to continue building the esports momentum.

It was a landmark business event, and a milestone for Attendee.com. Schneider took the stage in the opening general session to welcome more than 500 attendees and share highlights from our work with the PGA Tour. “It’s so exciting to find our way through esports …every path leads to the next big opportunity,” said Schneider. “This summer, we changed the game at the Northern Trust PGA Tournament FedEx Cup Playoffs by hosting the first-ever Fortnite Tournament at a PGA Tour event—golfing and gaming is a perfect combination!” 

Beyond the mainstage, Schneider led lively discussions in briefing sessions on Capturing Esports Audiences Through Traditional Sports Experiences, offering a closer look at our work with the PGA Tour and NHL, and exploring the potential for launching esports with other traditional sports tournaments, venues and events.

At Esports Arena Las Vegas—North America’s first dedicated esports facility—Schneider and Attendee.com sponsored two different activations during the Summit. “We bring attendees together to create unforgettable moments at world-class sports and entertainment destinations, and the Esports Arena upped the ante,” said Schneider. “It’s the mecca of esports.”

At the arena, Attendee.com hosted a private business event, and sponsored the inaugural Esports Tempest Awards—North America’s top honors for the brands, teams, leagues, players and businesses revolutionizing the esports industry. Winners of the Esports Tempest Awards were announced live on the Esports Arena stage during an unforgettable awards program and showcased across digital channels to more than 300,000 key esports and marketing executives.

Schneider’s passion for esports and our Attendee.com story reached well beyond Las Vegas, too. Schneider was invited to be a guest on Beasley XP CHECKPOINT RADIO—the only internationally syndicated esports gaming lifestyle radio show. Co-hosted by esports experts Nate Bender and Joe Sloan, Schneider’s segment is part of the weekly two-hour show on esports platform Twitch and broadcast across WBZ-FM/98.5 The Sports Hub in Boston, 97.5 The Fanatic in Philadelphia and 58 other markets on Westwood One in the U.S. and Canada.

“The only way we’re going to fully realize the massive potential of esports is to continue to collaborate,” said Schneider. “It’s thrilling to be part of this dynamic esports community. We’re creating unforgettable moments with esports experiences that bring people together now and for generations to come.”

By: Cathy DeRonne

Check out full recap video Here


Attendee.com Joins Industry Leaders at the Epicenter of Esports Business

NEW YORK, September, 28, 2018 — Gaming is taking over Las Vegas. And it has nothing to do
with slot machines or Black Jack. Entertainment lifestyle brand Attendee.com joins a veritable
who’s who in new gaming for the Esports Business Summit—the industry’s top networking
event, October 1-3 at Caesars Palace.

Key industry leaders from across the vast esports ecosystem will make history in the place
known for traditional gaming with three days of networking, education and inspiration around
the booming industry on track to surpass the billion-dollar threshold next year.
“It’s such an exciting time for everyone in marketing, sports and technology—esports is
exploding and entirely reshaping the sports fan experience in ways we never thought possible,”
said George Schneider, Attendee.com Esports CEO and Summit presenter. “The only way we’re
going to fully realize the extraordinary potential of esports is to collaborate on delivering
unforgettable moments for all audiences, and the Summit gives us a unique opportunity to
come together.”

In addition his mainstage presentation and session on Capturing Esports Audiences Through
Traditional Sports Experiences, Schneider will demonstrate his company’s esports event model
at the Attendee.com Lounge—complete with charging stations and of course, gaming stations.
Because even esports executives want to have fun playing.

Attendee.com is proud to sponsor the inaugural Esports Tempest Awards—North America’s top
honors for the brands, teams, leagues, players and businesses revolutionizing the esports
industry. Winners of the Esports Tempest Awards will be announced during the Summit on
Tuesday, October 2, live on stage at the Esports Arena Las Vegas and across digital channels to
more than 300,000 key esports and marketing executives.

Be sure to check back here at Attendee.com for the latest news and trends from the Esports
Business Summit in Las Vegas. We’ll keep you informed and inspired with an all-access pass to this
landmark industry event.

Download the full release here.

Attendee.com is a dynamic entertainment lifestyle brand focused on engaging the attendee with
the ultimate experience. We activate esports events and music festivals. We manage ticketing and
ecommerce through official affiliations with Ticketmaster, Amazon and iTunes. We curate an
online lifestyle magazine that offers a virtual backstage pass and inside look at the latest music
and sports. Our team has an extensive track record in successfully connecting industry giants with
market-leading sponsors in sports and entertainment to cultivate attendee-focused experience
solutions. From virtual to VIP and from the concert stage to the gaming arena, Attendee.com
delivers immersive experiences that ignite the attendee.


Attendee.com Sponsors Inaugural Esports Tempest Awards to Honor Top Innovators

NEW YORK, September, 28, 2018 — When it comes to esports, it’s not just gamers that win.
Projected to surpass the billion-dollar threshold next year, esports is booming, thanks to
innovators driving the competitive gaming industry. Now it’s time to put the innovators in the
spotlight. Attendee.com joins the industry in recognizing North America’s best and brightest
as sponsor of the inaugural Esports Tempest Awards in Las Vegas.

“Esports has changed the game for attendees around the world, and we’re so proud to sponsor
the Tempest Awards to honor the industry’s top innovators,” said George Schneider,
Attendee.com Esports CEO. “This year’s Tempest Award Finalists are creating unforgettable
moments with esports experiences that delight attendees of all ages in ways we never thought
possible. It’s exciting to celebrate the best of the best.”

Judged by the community’s trailblazers, the Tempest Awards represent North America’s top
honors for the brands, teams, leagues, players and businesses revolutionizing the industry.
From new tournaments and brand activations to gaming venues and rising stars, the Tempest
Award Categories cover every segment of this rapidly expanding industry.

Winners of the Esports Tempest Awards will be announced Tuesday, October 2, live on stage
during the awards gala at the Esports Arena Las Vegas. Sponsored by Attendee.com, the awards
gala is part of the Esports Business Summit and will be showcased across digital channels to more
than 300,000 key esports and marketing executives. View the complete list of Tempest Award
Finalists and then check back at Attendee.com for the winners and highlights from this landmark
industry event.

Download the full release here.

Attendee.com is a dynamic entertainment lifestyle brand focused on engaging the attendee with
the ultimate experience. We activate esports events and music festivals. We manage ticketing and
ecommerce through official affiliations with Ticketmaster, Amazon and iTunes. We curate an
online lifestyle magazine that offers a virtual backstage pass and inside look at the latest music
and sports. Our team has an extensive track record in successfully connecting industry giants with
market-leading sponsors in sports and entertainment to cultivate attendee-focused experience
solutions. From virtual to VIP and from the concert stage to the gaming arena, Attendee.com
delivers immersive experiences that ignite the attendee.


Press Play: Kami

Just Like the Movies

“Drip water, I was selling’ seafood!” crooned Chicago hip-hop artist Kami. The slender rapper cha cha’s around the stage in all-black, with the exception of his thick blue suspenders. Despite a relatively small crowd at the North Coast Music Festival, Kami seems absolutely stoked to be here. He engages with the crowd with a call and responses, performs short monologues in between songs and smirks when he sees people mouthing the words.

Kami’s music comes from a place of nostalgia. Synths with 80’s inflections fire off in the background and there’s a sense of the pop ballardy of yore in his hooks. As he performed his early evening set, images from Clockwork Orange, Pulp Fiction and other late 20th century  films are projected behind him. His new backing band seemed to to get a kick out of playing classic rock type hooks. He raps about having a bald head like Tupac and about hanging out with girls who look like Anna Nicole Smith.

These sorts of images and reference make Kami sound like an old soul yearning for the golden days.

But Kami is a man of the 2000’s and he proves this with his flow. It’s reminiscent of Lupe Fiasco and Kanye, but with a more millennial inflection.  He crosses genres fluidly by mixing his sentimental bars with indie rock musicians. Kami is a tapestry of influence and he shows it both on and off the stage. He masterfully uses autotune both live and in the studio. “It’s a different way of using my voice as an instrument,” Kami explained after his set. “There’s a lot of experimentations that goes into the little inflections. It’s a different sound.”

Despite a crowd composed of mostly curious hippies, Kami decided to flex his rap chops. He brought out fellow SaveMoney artist Joey Purp to do his verse on Kami’s new single “Reboot”. SaveMoney is a Chicago rap collective by Chance the Rapper and Vic Mensa. There was even some speculation that Chance might appear as well, but Purp was a more than adequate special guest. Purp performed his hit single “Bag Talk” while Kami danced in the background.

Kami closed out his set with “Just Like The Movies”, his most popular track, to an excited crowd. When asked what his interpretation of the title was, Kami used it as a means to explain his general philosophy of making music and storytelling. “If you take someone’s life from start to finish, you’ll probably have an interesting enough story to put it on and let people watch it.”

 

By: Caleb Brennan


Fashion + Hydration: Elevated Life

North Coast Fashion Meets Hydration: Attendee.com gets personal with Elevated Lyfe

Two essentials for an enjoyable North Coast Music Festival weekend? Colorful head-to-toe fashion and plenty of water. Staying hydrated in the sweltering (and often unpredictable) temperatures at Summer’s Last Stand is a must. And thanks to the folks at Elevated Lyfe, drinking water can be fashionable, too. We might go so far as to say Elevated Lyfe makes the most colorful hydration packs on earth. They caught our eye on display at the Elevated Lyfe booth near the Attendee.com stage, so we stopped to meet Elevated Lyfe Ambassadors Kimber, Hailey and Beau to find out more.

These designs are so cool! How did you decide to create fashionable hydration packs?

Our founder, Dan, is in the music industry and passionate about every concert-going experience. When he was at a music festival six years ago, he noticed everyone had colorful clothing and fun accessories—except for their hydration packs. The most essential music festival accessory just looked dull. So he decided to change the game by creating hydration packs with cool designs. And Elevated Lyfe was born!

What’s behind the name, Elevated Lyfe?

Water is the key to life. And the goal of Elevated Lyfe is to create products that improve your life and the lives of others. Sure, our hydration packs are fashionable. But what we really care about is giving everyone access to safe, clean drinking water. With each sale of our hydration packs, we donate a percentage to clean water relief.

Are your hydration packs just for music festivals?

Our hydration packs go with you anywhere. Traveling, hiking, on the slopes, working out. Elevated Lyfe packs not only look cool, they’ve got high grade mouth pieces for great suction and a protective cap with an on/off switch so nothing gets dirty or leaks.

Can I buy a pack and use it now?

Absolutely! That’s why we’re here at North Coast. We’ll get your pack ready to use—adjust the shoulder straps to your liking, whether you want a loose or snug fit. And we’ll get the bladder and mouth piece set for drinking. Then we’ll direct you to the free water stations. There’s one just around the corner from us east of the Attendee.com stage, and another behind the baseball diamond backstop closest to Main Gate.

You’ve got so many options, how do I choose?

We designed our hydration packs to fit all shapes, sizes and styles. So go with the design you fall in love with and we’ll get you set up. And to complete your look, we’ve got coordinating rave masks. Ours come with our favorite suggestions on how to wear them as headwraps, bracelets, necklaces and more. Because we want you to feel good about staying hydrated!

By: Cathy DeRonne

Photos: @Clarkstcollective